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Ryan Hildebrandt

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Side Project

Stop trying to “Do Your Best”

The secret ingredient to side projects that actually start

April 3, 2018 by Ryan 10 Comments

EDIT: This article has now become a TEDx talk. Check it out here

My friend Jen wanted to be an author. She was smart and had tons of ideas, but was never sure whether they would work out. None of them sounded like the book she knew she was smart enough to write. Her best.

Every so often, she’d remember her dream of publishing a book and feel guilty, but after trying for a few hours, days, or weeks, she would give up again.

This went on for 22 years.

It could have gone on for her whole life too, but one day, Jen decided to do something that went completely against her high-achiever nature. She wrote a book without editing it, without page numbers, and without chapter titles at all. It took 4 weeks.

It was as close to imperfect as she could make it. [Read more…] about

Stop trying to “Do Your Best”

The secret ingredient to side projects that actually start

Filed Under: Uncategorized Tagged With: Design, Side Project

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